Press Release 03/10/2011

October 3 2011
Derby County Seek Planning Permission For New Mixed Use Development

Derby County Football Club has today submitted plans to Derby City Council for an exciting new mixed use development on club-owned land that is adjacent to Pride Park Stadium.

‘The Plaza @ Pride Park’ development is being designed to be a focal point for the Pride Park Business District. Highlights of the scheme are:
• Land on South West and North East corners of Pride Park Stadium to be developed to host a mixture of restaurants, cafes, bars and convenience stores.
• The development will include 5 new cafes and restaurants plus 2 new bars, to offer more options for supporters and Pride Park workers.
• 2 new convenience units, over 2000 sqm of office space and a new public area also form part of the submitted plans.
• Designs amended from those submitted by the club in 2007 to reflect changes within the Pride Park area.
• The designs have also been formulated to complement those being considered by the council for a new ‘Multi Sports Arena.’
• Plaza to generate annual revenues for the club to reinvest across all operations
• Proposed development estimated to cost £7m

Derby County President and Chief Executive Tom Glick this morning presented ‘The Plaza @ Pride Park’ scheme to a number of local business leaders and dignitaries. “This is a very important day, not just for Derby County but for the wider Pride Park Business District.” commented Glick. “We have been working with our design team in coming up with plans that both meet the needs of Pride Park and the City of Derby now and also in the future. ‘The Plaza @ Pride Park’ will provide a focal point for Pride Park and much needed amenities for more than 12,000 people who work and go to school on the estate.  It will enhance the match day experience for Derby County supporters and expand the services available to the more than one million visitors to stadium events every year.’ “Financial Fair Play will be a reality across football from next season, and so now is the appropriate time for Derby to push forward with these plans.   The income the Plaza will generate, will be directly reinvested back into the Club, allowing it to perform at a higher level.”  added Glick.

Today’s submission is substantially different to those submitted by the Club back in 2007. “I do believe the previous board were right to look at such a development, but the reality is that the makeup and needs of Pride Park have changed since 2007, and with the Council actively pursuing the development of a ‘Multi Sports Arena’, we have worked to amend these plans to best serve all parties moving forward.” commented Glick.

Derby County Manager Nigel Clough believes The Plaza @ Pride Park scheme can only be positive for Derby County “I am very excited about these plans. They look good and will hopefully be a huge success for the Club all year round. I know the way that football is moving, and if we want to be really competitive within the Championship then the Club has to maximise its revenues. More facilities for our fans on match-days can only help in bringing more people to Pride Park and help inspire the team to future glory.” said Clough

The planning process is expected to take three months. If successful Glick confirmed that the Club is considering different options for funding the potential build. “What I can say to our fans is that no funds will be diverted from our on field investments to help build The Plaza. I want all of our stakeholders to know that if successful with planning, we believe that The Plaza at Pride Park will be an essential long term asset for the Club, the Pride Park Business District and also the wider City.”